The post-Covid economy has seen then need - more so than ever before - for innovation, entrepreneurship and the generation on multiple revenue streams. Many of you may remember the brand Gingerpaws who introduced South Africa to the notion of advent calendars for dogs, but with retail outlets capitalising on volume purchasing, the team has had to re-think their business plan and pivot (another 2020 buzzword!) Introducing Brutaal Studios!
Studio owner, Felix, is a “maker at heart” and loves the process of creating. In his day job as Head of User Experience at a Tech firm, he unravels the connection between humans and the tech experience. His degree in Interior Architecture makes him designer through and through.
“I’ve never shied away from a creative challenge, and I love making things by hand. I’m always in my workshop, tinkering away at a piece of woodwork, or making restorations to my 1979 Vespa. Together with my business partner at MTNY Studios, I design restaurants. My passion for design and architecture ensures that my creative fuel is never really spent.”
Brutaal Studio was created thanks to Felix’s wife, also an artistic spirit. Having inherited an old, dilapidated piano that she turned into a garden feature, she needed pots to house her collection of succulents. “We needed a sturdy, beautiful container to compliment the rustic look of that old piano, and concrete turned out to be an incredible material that is sustainable and gorgeous.”. The Brutaal range is growing steadily with a Christmas pot being the latest edition to the coloured concrete collection.
What makes us love this little business, however, is their commitment to giving back to charities through sales. We chatted to Felix about the charities they support:
“For us, business is not merely about profit; it is about using our influence and income to support our communities. Through another venture, GingerPaws, we supplied eight animal shelters with food on a regular basis. Our focus with the Brutaal Studio support initiative is to lend a helping hand to those who are taking care of animals in need, and to those who are addressing the global concern of plastic pollution.
The Brutaal Studio support initiative donates part of proceeds to:
1. B.A.R.C (Benoni Animal Rescue Centre)
We adopted Katie, my “shop dog” from B.A.R.C. in 2020. Although initially meant to be a companion for our 2.5-year-old son, Katie loves being around when I tinker away in the workshop. B.A.R.C cares for vulnerable animals, and their mission is to “be the voice they wish they had, and make the choices they wish they could”.
2. Live Life Always through Natural Co.
Owned by Sean Williams, Natural Co is focussed on cleaning up communities across South Africa. Their operation started in Fourways and the Jukskei River and has reached all the way to Rosendal in the Free State. They are hosting a big clean-up on the 16th of December in Kyalami so come join in and look out for Brutaal Studio’s products that will be on sale.
Created to help a whole range of animals in need, this charity supports the Endangered Wildlife Trust, Kitty & Puppy Haven, the Society for Animals in Distress, Siyabonga Helping Hands in Africa, Wildlands Conservation Trust, the Ann van Dyk Cheetah Centre and Vulpro. Find out more about the animals in their family at www.swtrust.co.za.
To order these beautiful concrete pots and décor, visit www.brutaal.co.za or follow them on: